Over time, Paramount has moved to a much larger representation of Ben Lomond, even possibly switching its inspiration to Peru’s Artesonraju. However this specific mountain held a special place in Hodkinson’s heart. As a special ode to his hometown, Hodkinson chose to jot down Ben Lomond Mountain, a prominent landmark of Ogden. In all honesty, these intros are really just a reminder for me to turn my phone off (really on silent with the brightness turned down). ![]() Myself, along with almost every casual movie fan I know, paid no mind to where it was or what significance it had. Paramount, mount, mountain… I always thought it was pretty obvious that the only logo that would make sense was a mountain. Through his new system of film companies acting as distributors, funding independent filmmakers to create and providing the ability to get that product out to the masses, Hodkinson was a huge success, earning him the unofficial title as “The Man Who Invented Hollywood.” The Logo Within a few short years - seven to be exact - Hodkinson revolutionized the film industry by starting one of the first major movie production companies: Paramount Pictures. ![]() Hodkinson began his first film exchange in Ogden, Utah. But if you look all the way back to the year 1907, the landscape of American culture was about to shift in a brand new direction.Īt the youthful age of 26, W.W. HodkinsonĪ lot can happen in 103 years. Two World Wars, changing climates, and somehow the beginning and end of the Cubs title drought, all graced this past century. But, what’s the story behind Paramount’s stars and mountain? Why is it so iconic and where did it come from? The Man: W. Glowing stars encompassing a majestic snow capped mountain, an immediate sign that, until recently (ex: Ben-Hur), that this movie will be worth the $20 you spent at the snack bar. The first majorly distributed films began much like many blockbusters today, even 103 years later. In today's highly competitive market, having a strong brand is crucial for a company's long-term success.The 20th Century Fox drums, the ferocious roar of the Metro Goldwyn Meyer lion, and the rest of the signatures of movie companies across the nation and globe all have Paramount Pictures to thank. This emotional connection can transcend a company's products and services and create a loyal customer base that is willing to advocate for the brand. A well-crafted brand message, which resonates with the target audience, can create a powerful emotional bond with the customers. In addition, a well-known brand can also help to attract new customers through word-of-mouth recommendations.īranding is not only about creating a visual identity but also creating a strong emotional connection with the customers. A strong brand can also increase the perceived value of a product or service, allowing a company to charge a premium price for its offerings. It helps to create an identity and personality that sets a company apart from its competitors. A well-established brand can also serve as a competitive advantage, helping a company to stand out in a crowded market.Ī brand can be communicated through various mediums such as logos, slogans, packaging, and advertising. A strong brand can create a sense of trust and loyalty among customers, making it more likely that they will return to purchase again. ![]() It is the process of creating and promoting a unique name and image for a product or service in the consumer's mind. Branding is an essential aspect of any company's marketing strategy.
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